LOVE NOT LANDFILL

  • Here, I created a series of outcomes including a short animation, a character, a miniature model and a set of posters to promote their new pop-up event. This was also designed to push the message of their brand, to encourage fast fashion fans to buy second-hand clothing. Work in this project includes illustration, animation, model making and photoshop.  

Colorful animated text that says 'Explosive Love' with a shadowed cat silhouette at the bottom right.
A nighttime illustration of a city street with various buildings, a crescent moon, and stars in the sky, with four empty picture frames on the ground.
Silhouette of rooftops with a dark hanging lamp against a greenish sky.
An outline of a laundry room with a lightbulb hanging from the ceiling, and clothes and socks scattered on the floor.
A cartoon raccoon holding a sign that reads 'Donate to Clothing Banks' standing on a moonlit landscape with a crescent moon and stars in the sky.
A cartoon scene of a large cloud on the moon, with a telescope behind it, under a night sky with stars and a crescent moon.
A cartoon raccoon standing on a city sidewalk at night, looking at a tilted and cracked trash can with a fox face painted on it. The background shows buildings, a moon, and a starry sky.
Cartoon raccoon character shown from front, side, and back views, with hands on its hips, large eyes, striped tail, and gray and black fur.
Four Polaroid pictures of people in different outfits, one of a woman sitting with a backpack, one of a woman standing with her hand on her hip, one of a girl holding a scarf, and one of a young man adjusting his cap, along with a cassette tape and pink text that reads, "ONE IN FOUR" and smaller text explaining that one in four people buy clothing for a short time.
Decorative room with wooden wall, shelf with books and clock, vintage TV, small lamp, flowerpot with flowers, and a poster on the wall.